… means: snUBBING someone in favour of your mobile PHone. We’ve all done it: when a conversation gets boring, the urge to check out an interesting person’s Twitter/ Facebook/ YouTube/ Pinterest/whatever feed can be overwhelming.
Example: I went out for a date with Johnny and he didn’t stop phubbing me the whole time, it was so rude, I ended up leaving early! [source]
The following video explains how this neologism came into being:
And the following commercial nicely comments on ‚phubbing‘:
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