{"id":5517,"date":"2010-04-27T08:47:41","date_gmt":"2010-04-27T07:47:41","guid":{"rendered":"http:\/\/www.jochenenglish.de\/?p=5517"},"modified":"2011-11-27T12:09:51","modified_gmt":"2011-11-27T11:09:51","slug":"invading-new-markets","status":"publish","type":"post","link":"https:\/\/jochenlueders.de\/?p=5517","title":{"rendered":"Invading New Markets"},"content":{"rendered":"

LK Abitur 2008 II,  Com\u00adpo\u00adsi\u00adti\u00adon Topic 4 (Von Neal Con\u00adway<\/strong>, LK)<\/p>\n

Com\u00adment on the car\u00adtoon<\/a>.<\/p>\n

In my opi\u00adni\u00adon, the car\u00adtoon is sup\u00adpo\u00adsed to illus\u00adtra\u00adte the ruthl\u00adess\u00adness and over\u00adly offen\u00adsi\u00adve tac\u00adtics with which US cor\u00adpo\u00adra\u00adte giants take con\u00adtrol of for\u00adeign mar\u00adkets in the era of globalisation.<\/p>\n

By show\u00ading an army con\u00adquering a tro\u00adpi\u00adcal island (as well as its popu\u00adla\u00adti\u00adon) while fly\u00ading the flags of glo\u00adbal firms such as McDo\u00adnalds and Micro\u00adsoft, the car\u00adtoo\u00adnist makes the view\u00ader think of colo\u00adni\u00adsa\u00adti\u00adon and impe\u00adria\u00adlism. He thus jux\u00adta\u00adpo\u00adses eco\u00adno\u00admic dealings with colo\u00adni\u00adal war\u00adfa\u00adre. This impres\u00adsi\u00adon is rein\u00adforced by the diver\u00adsi\u00adty of brands (such as Nike on the upper right ship and Moto\u00adro\u00adla on the upper left pla\u00adne) as well as the sol\u00addiers\u2019 hur\u00adry to sei\u00adze the land by hois\u00adting their flag, in this case equip\u00adped with the Micro\u00adsoft logo, which might repre\u00adsent a world\u00adwi\u00adde mono\u00adpo\u00adly. As colo\u00adni\u00adsa\u00adti\u00adon is today lar\u00adge\u00adly seen as unjust and ille\u00adgi\u00adti\u00adma\u00adte, US eco\u00adno\u00admic poli\u00adcy is cri\u00adti\u00adci\u00adzed as a lethal inva\u00adsi\u00adon, whe\u00adre peo\u00adp\u00adle even die (cf. the dead man beneath the \u201cIwo\u00adji\u00adma\u201d group).<\/p>\n

All sol\u00addiers are actual\u00adly comic-book cha\u00adrac\u00adters by Walt Dis\u00adney, which is yet ano\u00adther US enter\u00adpri\u00adse which has a long-stan\u00adding mono\u00adpo\u00adly on the juni\u00ador enter\u00adtain\u00adment mar\u00adket. Not only do they all repre\u00adsent the same film stu\u00addi\u00ados, but the majo\u00adri\u00adty of sol\u00addiers are even iden\u00adti\u00adcal replica\u00adtions of the Goofy\u201d cha\u00adrac\u00adter. The\u00adse sol\u00addiers, tog\u00ade\u00adther with the inap\u00adpro\u00adpria\u00adte grin of Mickey Mou\u00adse in the fore\u00adground, can be seen as repre\u00adsen\u00adting the peo\u00adp\u00adle alre\u00ada\u00addy \u201cbrain\u00adwa\u00adshed\u201d by the media, par\u00adti\u00adcu\u00adlar\u00adly the big com\u00adpa\u00adnies\u2019 adver\u00adti\u00adse\u00adment. They are dis\u00adplay\u00aded in stark con\u00adtrast to the nati\u00adve popu\u00adla\u00adti\u00adon, who, thus far unaf\u00adfec\u00adted by for\u00adeign firms and the cul\u00adtu\u00adre they repre\u00adsent, are depic\u00adted with human and indi\u00advi\u00addu\u00adal fea\u00adtures. (262 words)<\/p>\n

But the car\u00adtoon can also be asso\u00adcia\u00adted with the war in Iraq, as Texa\u00adco and Shell are among the inva\u00adding cor\u00adpo\u00adra\u00adti\u00adons. The USA has often been accu\u00adsed of abusing its posi\u00adti\u00adon as the world\u2019s domi\u00adnant power to take con\u00adtrol of that country\u2019s oil reser\u00adves. So the fact that the car\u00adtoo\u00adnist has pla\u00adced the two brands in the fore\u00adground, thus making it look as if they are lea\u00adding the way, is in all likeli\u00adhood not a coin\u00adci\u00addence. By crea\u00adting this allu\u00adsi\u00adon, the car\u00adtoon indi\u00adrect\u00adly accu\u00adses Ame\u00adri\u00adcan com\u00adpa\u00adnies such as Hal\u00adli\u00adbur\u00adton of irre\u00adspon\u00adsi\u00adbly pro\u00admo\u00adting a devas\u00adta\u00adting war, just for the sake of hig\u00adher pro\u00adfits. (362 words)<\/p>\n","protected":false},"excerpt":{"rendered":"

LK Abitur 2008 II,  Com\u00adpo\u00adsi\u00adti\u00adon Topic 4 (Von Neal Con\u00adway, LK) Com\u00adment on the cartoon.<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[8],"tags":[40,71],"class_list":["post-5517","post","type-post","status-publish","format-standard","hentry","category-alg","tag-abitur","tag-composition"],"_links":{"self":[{"href":"https:\/\/jochenlueders.de\/index.php?rest_route=\/wp\/v2\/posts\/5517","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jochenlueders.de\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jochenlueders.de\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jochenlueders.de\/index.php?rest_route=\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/jochenlueders.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5517"}],"version-history":[{"count":13,"href":"https:\/\/jochenlueders.de\/index.php?rest_route=\/wp\/v2\/posts\/5517\/revisions"}],"predecessor-version":[{"id":5521,"href":"https:\/\/jochenlueders.de\/index.php?rest_route=\/wp\/v2\/posts\/5517\/revisions\/5521"}],"wp:attachment":[{"href":"https:\/\/jochenlueders.de\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5517"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jochenlueders.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5517"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jochenlueders.de\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}